The Gin Guide
The Gin Guide was launched in 2014 by spirits writer Paul Jackson as a global, independent resource for trade and consumers, and as a Membership organisation for gin producers. The Gin Guide mission is to enable consumers to discover new gins, distilleries and ways to enjoy gin, whilst providing a platform and channels for gin producers to reach new audiences, tell their stories, sell more bottles and drive more tour bookings.
The Gin Guide has established one of the world's largest gin communities online with over 98,000 followers and hundreds of thousands of website visitors each year, as well as developing an internationally recognised and respected seal of approval. Through this we work to support the authentic, transparent and sustainable development of the gin industry, and to celebrate the exceptional products, distilleries and people within it.
The Gin Guide has established one of the world's largest gin communities online with over 98,000 followers and hundreds of thousands of website visitors each year, as well as developing an internationally recognised and respected seal of approval. Through this we work to support the authentic, transparent and sustainable development of the gin industry, and to celebrate the exceptional products, distilleries and people within it.
The Editor - Paul Jackson
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The Gin Guide's Founder and Editor, Paul Jackson, is a gin expert and spirits writer, judge, speaker and consultant, with a wealth of knowledge and experience in the spirits, bar and events industries, as well as brand development and marketing. You can find Paul's thoughts on each gin review under the 'The Gin Guide Review' section. Paul is also the Founder and Editor of the World Rum Guide.
You'll find Paul hosting tastings, speaking at gin events, consulting for gin brands, distilleries and events, and developing gin offerings for bars, hotels and restaurants. You may have also seen Paul on BBC, ITV and Channel 5 and in newspapers and magazines. Email: [email protected] |
Our Services
- Membership: The Gin Guide has a wealth of esteemed Members from around the world who enjoy a plethora of benefits, promotion, feedback, advice, discounts, content features, first refusal on opportunities, and more - Find out more.
- The Gin Guide Awards: The annual, global celebration of the exceptional products, distilleries and people in the gin industry. All entrants receive detailed judges' comments, and Finalists and Winners receive logos, promotion and features - Register or enter.
- Product Reviews & Feedback: Whether you need assistance with your product development or simple reassurance in the route your are going down, we can provide detailed feedback and recommendations. You can receive a review through becoming a Member or judges' comments by entering The Gin Guide Awards. Please note that we do not offer complimentary feedback in return for samples.
- Marketing & PR Services: In a saturated marketed, exceptional gins can often not achieve the visibility and sales they deserve. We can help ensure this isn't the case through our specialist online and offline marketing services - Find out more.
- Tastings, Talks & Masterclasses: If your private or public event or festival requires hosted gin tastings, talks, workshops or masterclasses, we are experienced in delivering engaging, interesting and fun sessions for consumers and the trade - Find out more.
- Journalism, Writing & Contributions: We welcome commissions and briefs for articles and resources, and are also always open to contributing concise comments to articles at no charge.
- Press Trips, Launches & Events: While our calendar is always well-filled, we welcome invitations and aim to attend as many press trips, launches and events as possible to give industry insights and be entirely in touch with the latest news, trends and products.
- TV & Radio: Paul Jackson has frequently appeared on TV and radio and welcomes conversations about suitable upcoming appearances and features on the topic of gin products, cocktails, the industry and consumer trends.
- Advertising & Promotion: As a Membership organisation for gin brands and producers, the core of our content and promotion is focused on our Members and included as part of Membership. However, we are open to collaborations and also offer paid features for approved gin-related products, events and services.
To contact The Gin Guide and discuss any services or opportunities, please get in touch.
