The Gin Guide Membership

The Gin Guide launched in 2014 to impartially enable consumers and the trade to discover new gins and new ways to enjoy gin, to support the gin industry, and to enable gin producers to get their gin in more people's glasses, sell more bottles and open more accounts. Since then The Gin Guide has become the world's largest community and Membership organisation for gin distillers and brands. The Gin Guide is based in the UK but has a global audience and Members across the world benefitting from Membership.

Membership of The Gin Guide is from just £14 per month (Lifetime Membership also available) and enables you to promote your gins and distillery to tens of thousands of gin lovers and trade professionals, helping you to achieve the sales, bookings and recognition your gin and distillery deserves. Membership is available to any size of distillery in any country and is especially popular with:

Newly launched distilleries wanting to gain crucial credibility, visibility and traction in the market,
Growing brands looking to increase their sales, launch new products, or expand into new markets,
Distilleries wanted to boost bookings for tours and Gin School experiences,
Major international brands wanting to connect with an audience of genuine gin lovers.

The Stats

Access a global audience of gin lovers and trade professionals to generate awareness, interest, enquiries, sales, bookings, followers and more. We pride ourselves on complete transparency and full disclosure, and you are welcome to request any further statistics that are helpful to you:

Global Website Visits: UK: 40%, Mainland Europe: 20%, USA & Canada: 16%, Asia: 8%, Australia & NZ: 7%, South & Central America: 5%, Africa: 4%).
Social Media Followers: 125,000+ social media followers, including 95,000 on Instagram: Instagram - Twitter - Facebook
Email Subscribers: 2,000+ active email subscribers (consumers and trade).
Sales: While most purchase links go directly to Members' own websites (which we cannot track but get excellent feedback on), we also see thousands of tracked sales on Amazon and Master of Malt when these are a Member's preferred choice:
- Awarded by Master of Malt for 3 years running for achieving the highest pre-Christmas sales increase of all sites linking to them.
- Master of Malt report that 38% of visits to them via purchase links on The Gin Guide result in sales.
- Over £100,000 of gin sales were been achieved in 2022 via links on The Gin Guide to product pages on Master of Malt and Amazon.
Bookings & Direct Sales: While we can't track these (but you can via your own website Analytics), our data shows tens of thousands of visitors are directed to our Members' websites to get in touch, make purchases or book tours. Plus we receive hundreds of emails each year asking for tour, gin school and contract distiller recommendations from groups, venues and corporates.

The Benefits

With new inclusions added each year, you can choose your Membership to include all of the following opportunities which are delivered over the course of your Membership year for ongoing promotion:

Profile Benefits

Profile Page on The Gin Guide for your gin/s.
Review & Tasting notes for your flagship gin.
Links to your website to drive traffic and SEO benefits.
Links to your shop to drive gin sales and/or tour bookings.
Trade enquiry contact information to encourage sales.

Full Product Range Mentions as well as your flagship gins.
Interview feature to share your stories, insights & plans.
'Behind the Scenes' feature opportunity for distilleries.
News features on our popular Industry News section.
Launch Promotion to boost traction of new products.

Further Benefits

Key Page Listings & Promotion, such as in:
- Gin A-Z, Gins by Country section, and Distillery Tour Guide.
- Country guides, e.g. Italian Gin Guide, and county guides.
- Guides by flavour, e.g. Strawberry Gin Guide).
- Guides by style, e.g. Spiced Gin Guide, Aged Gin Guide, etc.
- Seasonal guides, e.g. Christmas, Easter, Summer, etc.
20% off Awards entry for The Gin Guide Awards 2024.
Use of 'The Gin Guide Member' badge.
Appear in our the monthly Gin Newsletter (2,000 subscribers).
Product Development Feedback on your upcoming spirits.
Support & Advice including contacts, feedback and guidance.

Become a Member

Ultimately the aim of Membership of The Gin Guide is for it to be highly profitable through sales, bookings and enquiries generated, as well as being hugely valuable through visibility, promotion, credibility, contacts, feedback, support and advice. If you would like to read testimonials and feedback from our Members, please do get in touch and we'd love to share these with you.

	1 Year	NEW MEMBERS	EXISTING MEMBERS
Gin Membership For brands and distilleries not open for tours and/or gin school	£14/month paid annually: £168	Request to become a Member via the form below or by email.	Renew
Distillery Membership For distilleries open for tours and/or gin school	£15/month paid annually: £180	Request to become a Member via the form below or by email.	Renew

Lifetime Membership
Permanent Membership of The Gin Guide for the cost of just over 4 years of Membership

£790 (one-time payment)

Enquire

Next Steps - After becoming a Member of The Gin Guide, you will receive a 'Welcome' email. This includes the 'Profile Information Form', 'Meet the Maker' interview questions, sample details and the 'Member' logo.
Testimonials: If you would like to read feedback from our Members, please do get in touch and we'd love to share these with you.
Any Questions or Help Needed? Get in touch at members@theginguide.com or read the standard Membership Terms & Conditions