The Gin Guide Membership

The Gin Guide launched in 2014 to impartially enable consumers and the trade to discover new gins and new ways to enjoy gin, to support the gin industry, and to enable gin producers to get their gin in more people's glasses, sell more bottles and open more accounts. Membership of The Gin Guide enables you to promote your gins and distillery to tens of thousands of gin lovers and trade professionals, and to help achieve the sales and recognition your gin deserves. Membership is available to distilleries or brands commercially producing and bottling at least 1,00 litres of gin per year, with those gins being consistently available to consumers either directly or via retailers.

Access a global audience of gin lovers and trade professionals to generate awareness, interest, enquiries, sales, bookings, followers and more:

Website visits in 2021 - UK: 35%, USA & Canada: 20%, Australia & NZ: 10%, Asia: 10%, Mainland Europe: 10%, South & Central America: 10%, Africa: 5%).
Website traffic increased 150% in 2021.
125,000+ social media followers, including 98,000 on Instagram: Instagram - Twitter - Facebook
2,000+ email subscribers (consumers and trade).
While most purchase links go directly do distillers'/brands' websites, we also see thousands of tracked sales on Amazon and Master of Malt:
- Awarded by Master of Malt for achieving the highest increase in pre-Christmas sales out of all websites linking to them.
- Master of Malt report that 38% of visits to them via purchase links on The Gin Guide result in sales.
- Over £100,000 of gin sales were been achieved in 2020 via links on The Gin Guide to product pages on Master of Malt and Amazon.
Thousands of visitors directed to gin and distillery websites to get in touch, make purchases or book tours.

The Benefits

With new inclusions added each year, you can choose your Membership to include all of the following opportunities which are delivered over the course of your Membership year for continuing promotion, rather than a one-off block:

Profile Benefits

Expanded profile on The Gin Guide for your gin/s.
Reviews & Tasting notes by The Gin Guide for your gin/s.
Interview feature to share your stories, insights & plans.
Links to your website to drive traffic and SEO benefits.
Links to your shop to drive gin sales and tour bookings.
Trade enquiry contact information to encourage sales.
Key Page Listings, such as Gin A-Z, Gins by Country section, Distillery Tour Guide, country-specific guides (e.g. Italian Gin Guide), guides by style (e.g. Spiced Gin Guide and Aged Gin Guide) and more.
'Behind the Scenes' feature opportunity for distilleries.

Further Benefits

Gin of the Week opportunity (invitation only).
20% off Awards entry in The Gin Guide Awards 2022.
Use of 'The Gin Guide Member' badge.
Launch Promotion to boost traction of new products.
Inclusion in our Garnish Guide (40,000 visits per year).
Feature in our articles, guides and/or videos.
Appear in our email newsletter (2,000+ subscribers).
Potential to add Offer Codes to your profile (e.g. for a free mini or tonic) if this fits with your positioning and pricing structure.
News features on our Gin News section.
Product Development Feedback on upcoming spirits.

Additional Opportunities

As a Member you also unlock access to additional promotional opportunities, plus each year that you renew your Membership you receive an additional 5% discount on Membership up to a maximum of 20%:

Gin of the Week - With this invite-only optional extra (£50), you get to star on The Gin Guide for a week, including being front and centre on the homepage, being announced as Gin of the Week on social media, promotion of interview or behind the scenes features on social media, sharing special offers/codes and more. It's an ideal way to help announce and boost awareness of a launch or new product, or to capitalise on key times of year for your products.

Membership Options

"The Gin Guide has been a fantastic resource for helping Old Bakery Gin. So good we signed up for 3 years!" - Ian Puddick, Old Bakery Gin

Please Note: with the high influx of activity during entry for The Gin Guide Awards (10th Jan - 11th Feb), new Membership requests are on a 'Waiting List' to ensure that each new Member receives the maximum benefit from their Membership and is not delayed during the Awards.

	1 Year	New Members	Existing Members
Gin Membership For gin brands & distilleries not open for tours/gin making	£160	Join Waiting List	Renew
Distillery Membership For distilleries open for tours and/or gin making	£180	Join Waiting List	Renew

Next Steps - After becoming a Member of The Gin Guide, you will receive a 'Welcome' email. This includes the 'Profile Information Form', 'Meet the Maker' interview questions, sample details and the 'Member' logo.
Any Questions or Help Needed? Get in touch at members@theginguide.com or read the standard Membership Terms & Conditions