The Gin Guide Membership

The Gin Guide launched in 2014 to impartially enable consumers and the trade to discover new gins and new ways to enjoy gin, to support the gin industry, and to enable gin producers to get their gin in more people's glasses, sell more bottles and open more accounts. Membership of The Gin Guide enables you to promote your gins and distillery to tens of thousands of gin lovers and trade professionals, and to help achieve the sales and recognition your gin deserves. Membership is available to distilleries or brands commercially producing and bottling at least 1,00 litres of gin per year, with those gins being consistently available to consumers either directly or via retailers.

Access a global audience of gin lovers and trade professionals to generate awareness, interest, enquiries, sales, bookings, followers and more:

Website visits in 2020 - UK: 24%, USA & Canada: 24%, Australia & NZ: 15%, Asia: 14%, Mainland Europe: 8%, South & Central America: 10%, Africa: 5%) .
125,000+ social media followers, including 97,000 on Instagram: Instagram - Twitter - Facebook
2,000+ email subscribers (consumers and trade).
Many hundreds of tracked sales per year on Amazon and Master of Malt (excluding sales directly via producers' website):
- Awarded by Master of Malt for achieving the 2nd highest increase in pre-Christmas sales out of all websites linking to them.
- Over £100,000 of gin sales were been achieved in 2020 via links on The Gin Guide to product pages on Master of Malt and Amazon.
Thousands of visitors driven to gin and distillery websites to find out more, get in touch, make purchases or book tours.

The Benefits

With new inclusions added each year, you can choose your Membership to include all of the following opportunities which are delivered over the course of your Membership year for continuing promotion, rather than a one-off block:

Profile Benefits

Expanded profile on The Gin Guide for your gin/s.
Reviews & Tasting notes by The Gin Guide for your gin/s.
Interview feature to share your stories, insights & plans.
Links to your website to drive traffic and SEO benefits.
Links to your shop to drive gin sales and tour bookings.
Trade enquiry contact information to encourage sales.
Key Page Listings, such as Gin A-Z and Gins by Country pages.
'Behind the Scenes' feature opportunity for distilleries.
Use of 'The Gin Guide Member' badge.
Potential to add Offer Codes to your profile (e.g. for a free mini or tonic) if this fits with your positioning and pricing structure.

Further Benefits

Gin of the Week opportunity (invitation only).
25% off Awards entry in The Gin Guide Awards 2022.
Instagram Live split-screen tour/Q&A opportunity.
Launch Exclusives to promote new product launches.
Inclusion in our Garnish Guide (40,000 visits per year).
Feature in our articles, guides and/or videos.
Appear in our email newsletter (2,000+ subscribers).
News features on our Gin News section.
Product Development Feedback on upcoming spirits.

Additional Opportunities

As a Member you also unlock access to additional promotional opportunities, plus each year that you renew your Membership you receive an additional 5% discount on Membership up to a maximum of 30%:

Gin of the Week - The opportunity to star on the website homepage & social media for a week, including being part of our monthly Instagram giveaway competition to boost reach, interest and followers. By invitation only - £80.

Membership Options

"The Gin Guide has been a fantastic resource for helping Old Bakery Gin.
So good we signed up for 3 years!"
- Ian Puddick, Old Bakery Gin

	1 Year	New Members	Existing Members
Gin Membership For gin brands & distilleries not open for tours/gin making	£160	Request to Join	Renew
Distillery Membership For distilleries open for tours and/or gin making	£180	Request to Join	Renew

Next Steps - After becoming a Member of The Gin Guide, you will receive a 'Welcome' email within 48 hours to get started on your content, benefits, promotion and plans. This includes the 'Profile Information Form', 'Meet the Maker' interview questions and the 'Member' logo.
Any Questions or Help Needed? Get in touch at members@theginguide.com or read the standard Membership Terms & Conditions