The Gin Guide Awards 2021 - Sponsorship Opportunities

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The Gin Guide Awards

The Gin Guide Awards are the world's largest dedicated gin awards - an independent, global celebration of our historic, diverse and booming spirits category. Rather than hosting an Awards Ceremony event, our focus for our sponsors is to maximise the extensive digital media coverage that will best engage your audience, as well as a year-round presence and direct promotion with the audiences. The Awards are rigorously judged blind and remotely by an expert panel of Judges from across the industry, including bartenders, mixologists, distillers, retailers, distributors, venue owners and authors. The Awards are recognised as one of the most credible, exclusive and influential Awards in the sector. The sponsorship opportunities for the 2021 Awards will place your business in front decision makers within your key target audiences, giving multiple touch-points at times with the highest likelihood of engagement.

Statistics & Audience

Recognised and respected by the trade and consumers across the world, The Gin Guide Awards highlight the exceptional products, distilleries and people within the gin industry and attracts an extensive global audience of distillers, gin brands, gin enthusiasts and trade, industry and hospitality professionals.

• 200+ entrants in 2020. Over 250 expected in 2021.
• 170+ new brands/distilleries have already registered their interest for 2021 before any promotion.
• 4,000+ visits to the Award entry/information pages of The Gin Guide website in 2020.
• 4,000+ visits to the Award results pages of The Gin Guide website in 2020.
• 200+ Members of The Gin Guide on the mailing list.
• 30+ Judges from across the industry.
• Press Release and Winners Catalogue distributed to industry publications, media partners and writers.​​
• The Gin Guide has organically established an Instagram following of over 94,000 gin lovers, distillers, gin brands and trade professionals, as well as 17,000 Twitter followers and 10,000 Facebook followers. This gives The Gin Guide Awards the largest social media presence of any spirits awards.

Sponsorship Benefits & Inclusions

Sponsorship of The Gin Guide Awards aims to give you the most extensive, valuable and cost effective opportunities to reach your audience, to build awareness and to attract interest and clients. To guarantee exclusivity and maximum focus on your business, only 10 sponsorship positions are available, with just one sponsorship opportunity available per sector for each of the following: 

• Retailers, mixer brands, bottle producers, cork/stopper suppliers, glassware producers, botanical suppliers, distillery insurers, logistics/delivery providers, design/branding agencies, merchandise/barware suppliers, and other associated businesses not overlapping with the preceding sectors.

Benefits & Promotion

• Logo/name (with website link) included as an official sponsor in 'Entry Open' announcement email - sent to all Members of The Gin Guide, 170+ brands/distilleries that have registered their interest, and previous entrants.
• Logo/name (with website link) included as an official sponsor in 'Progress Report' update emails, sent to all 2021 Awards entrants.
• Introduction to your business (with website link) featured in a 'Progress Report' email, sent to all 2021 Awards entrants with the opportunity to include an exclusive offer if suitable.
• Logo/name (with website link) included on Awards info/entry page, Awards entry confirmation page, 2021 Winners page and other key pages within the Awards section of The Gin Guide website, including Sponsors page.
• Logo, name and information featured in downloadable Winners Catalogue with website/contact details. 
• Logo, name, description and website/contact information featured in results/feedback documents sent to all entrants.
• LinkedIn post from The Gin Guide to introduce the 2021 sponsors. 
• Use of the 'Official Sponsor 2021' logo.
• Quote or comment about your business from Head Judge, Paul Jackson, for inclusion in content you produce to announce your sponsorship.
• If applicable, there is the opportunity for sponsorship to include providing product samples for Judges.

Sponsorship Package

We hope to welcome you as an official sponsor of The Gin Guide Awards 2021. The exclusive sponsorship package includes extensive visibility and promotion of your business to decision makers within your target audience, as well as the credibility and association with the world's largest dedicated gin awards and The Gin Guide - the global guide to gin and distilleries.

If you have any questions or queries, please contact Paul Jackson at paul@theginguide.com or on +447846 807105.