The Gin Guide Membership

Becoming a Membership of The Gin Guide brings a whole heap of tangible benefits, promotion, coverage, credibility and exclusives. The initiative has a simple aim to enable us to shout about your gin and to do our best to get your gin in as many people's glasses as possible, whether you are a brand new, small batch distillery or a long-established gin producer.

Below are some additional details and Terms and Conditions on each benefit, and if you have any questions or queries please feel free to email partners@theginguide.com. 

Details of Membership Benefits and Terms & Conditions

Entry into The Gin Guide Awards 2018
  • After a 'soft launch' in 2017 we have big and exciting plans for The Gin Guide Awards in 2018!
  • The Gin Guide Awards will take place in April/May 2018. Entry details will be released to Members in advance.
  • Partners of The Gin Guide pay no Awards entry fee for their selected gin. Gins under a different name or brand are considered separate and would come under a separate Membership.
  • The Awards are open to all gin producers and an entry may apply to non-Members (depending on category).
  • Some Awards categories are not open to entry and are shortlisted by the Awards panel and by consumer panels. 
  • Being a Member of The Gin Guide does not guarantee an award will be won or shortlisted, and Members' gins will be judged equally alongside non-Members' gins.
  • Samples of your gin may be requested and required for tasting in order to complete your entry to The Gin Guide Awards. 

Use of The Guide Guide Member Badge
  • Members of The Gin Guide will receive the exclusive 'The Gin Guide Member' badge in digital format.
  • The Gin Guide Member badge may only be used by official Members of The Gin Guide after confirmation has been received.
  • The Gin Guide Member badge may be used on digital and printed materials. When used on websites, the badge image must be hyperlinked to your gin's review on The Gin Guide.

Web Link to Your Website
  • Members of The Gin Guide will have active links put in place from The Gin Guide's review page of your gin to your website, to help drive traffic and sales, and for SEO benefits.
  • The link may only direct to the website of the gin, distillery or producer.

Purchase Links
  • The review page for your gin will encourage purchases via your own website or via an online retailer of your choice.
  • Links to Amazon or Master of Malt may also be featured unless requested otherwise.

Inclusion in the Distillery Guide
  • 'Distillery Members' of The Gin Guide who offer regular tours, tastings and gin making experiences will be featured in The Gin Guide's online Distillery Guide to help promote them and achieve more bookings. Where applicable, the review page for your gin/gins will link to your page in the Distillery Guide, encouraging readers to find out more and book with you.
  • A representative of The Gin Guide will endeavor to visit mainland UK distilleries to complete distillery tour reviews.
  • An additional 'Behind the Scenes' feature will be created for each Distillery Partner, including photos taken by The Gin Guide if we are able to visit, or provided by the distillery. 

Event inclusion in the Events Calendar 
  • To help gin lovers discover your events, any one-off and infrequent events can be submitted by the host/organiser for inclusion in The Gin Guide Events Calendar (launching in 2018) via the Events Submission Form or to events@theginguide.com.
  • Events will be included at the discretion of The Gin Guide. Frequent and regularly recurring events may not be included.

Gin of the Week
  • Members of The Gin Guide will be able to specify one (1) gin they produce to be featured as a Gin of the Week.
  • Premium Members will be guaranteed to feature as a gin of the week. The remaining weeks will be filled by the first gin producers to become a Members, up until the total of 50 for the year.
  • Each Gin of the Week gets increased coverage through appearing on The Gin Guide homepage and in social media posts.
  • The week in which each gin is Gin of the Week is at the discretion of The Gin Guide but specific requests will be accommodated where possible to tie in with your promotional activities or events.

Inclusion of Further Products
  • Members of The Gin Guide may submit product extensions and variations for review and to feature on The Gin Guide.
  • Product expansions and variations include Navy Strength, Barrel-Aged and Seasonal varieties of a core gin, and will be featured at the discretion of The Gin Guide.
  • Gins considered to be a different brand rather than a variation of an existing gin are not applicable but may still be submitted to The Gin Guide for review. The same benefits can be gained for these gins under separate Memberships.

Video Reviews
  • Members of The Gin Guide will have their gin reviewed by Paul Jackson (Editor of The Gin Guide) or an expert representative of The Gin Guide.
  • Video reviews will be uploaded on The Gin Guide YouTube channel and promoted via The Gin Guide's social media channels.
  • Video reviews will be presented to Members for review before publication, with amendments possible for factual errors.
  • The video file can be provided to Members for your own use and publication.

Feature in Articles & Content
  • Memberss of The Gin Guide will feature in the number of articles/content pieces specified, as a minimum.
  • Your gin will feature alongside other gins and will include text and imagery as well as 1 or more appropriate link to the gin's review page, Meet the Maker interview, your own website, or an appropriate online retailer to encourage purchases.
  • Articles and content will be sent to Members for review before promotion. Suggested edits to content will be taken into account at the discretion of The Gin Guide. Any factual errors will be corrected.
  • Articles and content pieces will be distributed throughout the year, but specific requests will be considered and taken into account at the discretion of The Gin Guide.
  • Each article/content piece will be promoted using The Gin Guide social media channels and paid social media advertising will be used to increase the reach, traffic and engagement for each article/content piece. 

Product Giveaways & Competitions
  • If desired, Members have the opportunity to promote their gins to an audience of gin lovers through a competition.
  • The Gin Guide competitions can be exclusives for The Gin Guide's 'Gin Club' mailing list, or on Twitter with 'follow and retweet' competitions to help increase your followers and social media engagement.
  • Full competition T&Cs will be provided on The Gin Guide.
  • The winner of each competition will be selected at random by The Gin Guide, unless requested otherwise. Contact details of the winner will be provided to the Members to fulfill the prize offered.

Market & Consumer Research
  • To fuel and inform our gin, event and bar consultancy services, The Gin Guide carries out market research. All non-commissioned market research will be made available to Members. This excludes market research commissioned by individual gin producers.  
  • Where suitable, non-commissioned market research results may subsequently be summarised, published and presented in content pieces that are made publicly available.

Events
  • The Gin Guide attends industry events, food and drink festivals, corporate events, and venues' events to host tastings, G&T discovery bars, and to help people discover new gins and new ways to enjoy gin. 
  • In agreement with each gin producer, Members of The Gin Guide will get priority to be featured and promoted at tastings and events. 
  • Being a Member of The Gin Guide does not guarantee featuring at a tasting or event. Selections are made based on The Gin Guide's shortlists of the most suitable gins for the specific event, theme, audience and season.
  • The Gin Guide will be attending an increased level of events in 2018, including representing and promoting a selection of gins at each event on behalf of producers that could not attend themselves or where the event cost is prohibitive for small producers. Members of The Gin Guide are given priority invitations to be represented by The Gin Guide for each event opportunity. Where The Gin Guide has a stand at an event and is representing your gin, supply of stock, marketing collateral and an additional cost may apply in contribution to event costs.

30% Discount on Marketing Services 
  • The Gin Guide's marketing partner, Herringbone Marketing (founded by The Gin Guide's editor, Paul Jackson), is a specialist marketing agency, focusing on online marketing and web design.
  • The 30% discount on services includes Consultancy, Online Advertising, Search Engine Optimisation, Social Media and Social Media Advertising, Conversion Rate Optimisation, content creation, ghost writing and copy writing.  
  • The 30% discount applies to one-off services and to the first 3 months of recurring/ongoing services.

Priority Access / Invites
  • We have a lot of hugely exciting plans for the next 12 months, from events and pop-ups to publications and products. Our promise to Members of The Gin Guide is that you will always be the first to hear about announcements, invitations and collaboration opportunities.
  • Sometimes venues, publishers and other relevant third parties will have to know about certain activities beforehand of course :) 

General Terms and Conditions
  • Your Member status and benefits commence on the day of payment receipt.
  • Your Member status does not auto-renew, we think it's a bit cheeky to assume and want to tell you all about the plans the for next 12 months, so reminders will be sent out prior to your Membership renewal time.
  • Failure to renew will result in the loss of Member status, the benefits will cease and The Gin Guide Member badge can no longer be used.
  • Prices and benefits are subject to annual change. The aim is to include even more amazing benefits each year and even better value for money.
  • From the date you become a Member of The Gin Guide, you will have a 14 day grace period if you change your mind.
  • No cancellation is possible after the 14 day grace period and partial or pro-rata refunds cannot be provided.
  • If Membership is cancelled within the 14 day period or is not renewed, benefits will end and the badge can no longer be used. 
Read the full Terms & Conditions and details of benefits. If you have any questions at all, please email partners@theginguide.com

Choose Your Membership Option

Gin Member
- 1 Year -

All of the above benefits and promotion, with your gin featuring in a minimum of 2 pieces of content.

Gin Premium Partner
- 1 Year -

All of the above benefits and promotion, with your gin featuring in a minimum of 3 pieces of content. Guaranteed as a The Gin Guide 'Gin of the Week'.

Gin & Distillery Partner
 - 1 Year -

All of the above benefits and promotion, including featuring in the Distillery Guide, with your gin and distillery featuring in a minimum of 3 pieces of content.

Gin & Distillery Premium Partner
 - 1 Year -

All of the above benefits and promotion, including featuring in the Distillery Guide, with your gin and distillery featuring in a minimum of 4 pieces of content. Guaranteed as a The Gin Guide 'Gin of the Week'.