*** PRESS RELEASE FROM ARCTIC BLUE BEVERAGE ***
The award-winning Nordic Beverage company, Arctic Blue Beverages launches new ultra-premium Legacy Gin in collaboration with the Finnish design agencies Sarpaneva Design and Infinity. The limited-edition Arctic Blue Legacy’s purchase rights will be distributed as unique NFTs.
Arctic Blue Legacy Gin is the Company’s latest product to be launched on the market. The limited-edition, ultra-premium Legacy gin is handcrafted in Ilomantsi, Finland, matured for 24 months in oak barrels. Arctic Blue Legacy Gin combines Timo Sarpaneva’s unique, world-known glass design with the internationally awarded professionalism of master distiller Asko Ryynänen. The product was awarded with the highest recognition at the International Wine and Spirit Competition with a gold-medal and 95 points in 2021. It was also awarded for Double Gold in San Francisco World Spirits Competition 2022.
The unique design of the Legacy bottle is based on the E415 prototype work designed in 1976 for Iittala by the international force in Finnish design, Timo Sarpaneva (1926-2006). Legacy’s prestige wooden case seeks inspiration from Sarpaneva’s sculpture, Gateway to Dreams designed in 1982. Together with Sarpaneva Design and Infinity, has his designs been subtly adapted to new uses, giving birth to Arctic Blue Legacy’s appearance. Each exclusive, oak-aged Arctic Blue Legacy is individually numbered and thus a unique piece of art.
The limited-edition Arctic Blue Legacy’s purchase rights will be distributed as NFTs (non-fungible tokens) in its pre-sale period. A non-fungible token (NFT) is a record on a blockchain associated with a unique and nonreplicable digital or physical asset, making it possible for collectors to grow their physical collection in a digital form. The main functionalities of an NFT are proof of digital ownership and holder benefits. The physical product will be stored in Arctic Blue Beverages professional care until the holder of the NFT decides to exercise their purchase right (delivery starting from early 2023) or transfer the digital ownership securely over the Ethereum blockchain. Arctic Blue Legacy is a luxury product, and the proof of digital ownership enables a seamless global secondary market, which facilitates trading or gifting of the NFT at any time.
“This is a very special product launch for us, the first of its kind. We are honoured to carry on a legacy of a legendary designer, by giving new life to Timo Sarpaneva’s previous creations together with Sarpaneva Design and Infinity. We see NFT as an innovative tool through which we can build brand value and deliver community value”, says Valtteri Eroma, CEO of Arctic Blue Beverages.
Arctic Blue Beverages takes its first step into the Web3 world in collaboration with the Web3 digital agency Struggle C&C Ltd. Struggle has experience from working with Web3 companies from different sectors since the start of 2020. Struggle is rapidly growing its presence internationally and on the Finnish market.
“As an agency partner, we feel privileged to be part of Arctic Blue Beverage’s Web3 transformation. This is a big moment as Arctic Blue Beverages is one of the first listed Nordic companies entering the NFT space. Today’s technology offers a new standard for digital ownership and community building”, says Kasper Karimaa, CEO of Struggle C&C
For more information about the project: https://nft.arcticbluebeverages.com/