The Shropshire Distillery Launch Rebrand
***PRESS RELEASE FROM THE SHROPSHIRE DISTILLERY***
The Shropshire Distillery have undergone a major re-brand, moving away from their former name – Shire Gin. The new name reflects their ethos of being the small batch spirit of Shropshire. The distillery has invested in new branding, bottles and labels, which reduce plastic usage and have a premium look and feel.
Emma Glynn, one of the UK’s few female Distillers, said, “We are really excited to launch our new look and name. After listening to feedback from our loyal customers, we realised we needed a clearer identity to reflect our ethos and provenance. We also wanted to make sure that there was no confusion that our gin is hand-crafted here in Shropshire.”
The latest product launch from The Shropshire Distillery are two products under their new range of ‘After Noon’ liqueurs. Their cold brewed coffee liqueur and citrus grey tea liqueur are the first they have released, which are being sold alongside their award-winning handcrafted gins.
Emma called on the expertise of Aroma Tea & Coffee Merchants, based locally in Shrewsbury, to find suitable blends to use in the liqueurs.
They provided their Charles Darwin inspired Evolution blend for the coffee liqueur. The full-bodied blend represents the evolution of coffee production by including coffee grown from across the globe. For the tea liqueur, they provided their Citrus Earl Grey which is a blend of black teas from China, with added dried orange and lemon peel, and natural Italian bergamot fruit oil.
“The launch of the liqueurs is another historic moment for the distillery, and we believe the After Noon range is a great addition to our offering,” Emma adds.
“The cold brewed coffee liqueur has rich maple syrup, dark chocolate, and hazelnut notes. It is perfect for lovers of Espresso Martinis - there's no need to add coffee or vodka, all you need to do is add water and ice to the liqueur.
“The tea liqueur has a refreshing, citrus taste. You can enjoy it near over ice or make an Iced Tea Spritz with lemonade and sliced oranges. We have already received glowing reviews, with customers enjoying a well-deserved grown-up tea or coffee break in the PM!”
To purchase the liqueurs and the new look spirits visit www.theshropshiredistillery.co.uk.
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