How to Maximise Your Award
Many congratulations on your success in The Gin Guide Awards 2024! It is an incredible achievement and one which many former Winners have used to great effect to accelerate their growth, increase sales, put their distillery on the map, and unlock new opportunities with retailers, distributors and importers (on top of all the promotion via The Gin Guide!). To help you do the same and even more, we have put together this exclusive guide which includes many of the fantastic ways in which previous Winners have leveraged their Awards success to help them achieve more success for their businesses. Discover how to reach and maximise your Award with your...
- Existing Customers
- Potential Consumers
- Retailers, Stockists, Distributors & Importers
- Press, Media & Influencers
Drive Sales & Engagement with Existing Customers
Your existing customers already know and like you. They'll be keen to hear about your success (as it proves that they have great taste in gin!) and it is a great fact to share and an excuse for them to order from you again.
- Go beyond the usual with Social Media: Spread the word with high impact social media Posts, Reels and Stories. It is an ideal opportunity to get creative too, from sharing your celebrations, to extravagent reveals and more. Also, be sure to tag in local bloggers, retailers and others that you work with so that they know about your Award too. You can mention your success in your Instagram / Facebook account profile information as well.
- Drive Sales from your Customer Database / Mailing List: A highly effective way to boost sales with your existing customers is to send an email out to your existing database of customers and email subscribers. Perhaps they have tried one of your gins but not your Award-Winning gin yet? Or perhaps they already know your gin but this will encourage them to buy another bottle, recommend it to a friend, or buy it as a gift in the near future.
- Marketing Collateral Additions:
Display and promote your Award on:- Your Website (and any other website that features your gin)
- Email Signature
- In your Distillery: we've seen banners, A-Boards, framed Certificates, window stickers and more!
"We've been somewhat overrun with sales in the past 6 weeks - the unexpected win in the Navy Strength category has been an enormous boost." - Shaun Ward, Ludlow Gin
Reach & Convince More New Customers
Potential customers can take a lot more convincing, especially if they haven't previously heard of your gin or tried it before. Your Award instantly adds further credibility, another reason to buy your gin, and something different to the other gins on the shelf or at an event, while removing any doubt in the buyer's mind.
Bottle Stickers & Bottle Tags:
When there's a lot of bottles on the shelves to choose from, The Gin Guide Awards logos in particular can be an excellent way to encourange customers to buy your gin instead of others on the shelf, or simply help convince them if they're not sure whether to buy your gin or not. We know some Awards charge over £50 per roll of stickers, but you can buy TGGA stickers for just £20 exclusively via inkREADible and worldwide shipping is available. You've earned your Award, you should be the ones profiting from it, not the Awards host.
Become a Member of The Gin Guide: We're hugely grateful that many of you are Members already, but if you're not, now is the perfect time to become a Member. Build on your Awards success with a Profile / Review page, purchase links, an interview feature, inclusion in our guides and articles (e.g. our Guides by Country and County, Guides by Style, Seasonal Guides, etc), social media posts, access to exclusive resources, discounted entry for The Gin Guide Awards 2024, and more. As an Award Winner we are also offering you a 10% discount on your first year of Membership! Discover all the benefits here: Membership
Marketing Collateral Additions:
Display and promote your Award on:
Bottle Stickers & Bottle Tags:
When there's a lot of bottles on the shelves to choose from, The Gin Guide Awards logos in particular can be an excellent way to encourange customers to buy your gin instead of others on the shelf, or simply help convince them if they're not sure whether to buy your gin or not. We know some Awards charge over £50 per roll of stickers, but you can buy TGGA stickers for just £20 exclusively via inkREADible and worldwide shipping is available. You've earned your Award, you should be the ones profiting from it, not the Awards host.
Become a Member of The Gin Guide: We're hugely grateful that many of you are Members already, but if you're not, now is the perfect time to become a Member. Build on your Awards success with a Profile / Review page, purchase links, an interview feature, inclusion in our guides and articles (e.g. our Guides by Country and County, Guides by Style, Seasonal Guides, etc), social media posts, access to exclusive resources, discounted entry for The Gin Guide Awards 2024, and more. As an Award Winner we are also offering you a 10% discount on your first year of Membership! Discover all the benefits here: Membership
Marketing Collateral Additions:
Display and promote your Award on:
- Exhibition / Market Stands
- Your Website (and any other website that features your gin)
“Winning an award in The Gin Guide Awards has been invaluable in helping us to promote our product. It has also helped us to get BVI Gin into the hands of consumers in a market where gin is not the traditional spirit." - Matthew Neal, BVI Gin
Retailers, Stockist, Distributors & Importers
Rapidly Multiply Exposure and Sales via your Stockists / Retailers / Distributors / Importers: This has proven to be so worthwhile based on feedback from previous Winners. Provide them with your Award logo, the 2024 Press Release, and social media imagery we have shared with you to make it as easy as possible for them to promote you and your Award.
Marketing Collateral Additions:
Display and promote your Award on:
- Retailers: contact them to ask if they can display your Award on their website and/or in their stores. Ask if they can email their customer database with a feature on your gins (or perhaps all of the Award-Winners they stock) - this is an easy way for them to encourage sales for themselves and for your gin.
- Stockists: Contact the venues, bar, pubs and restaurants that stock your gin. Could they sell a special cocktail to celebrate your success (and share this on social media or email their mailing list to promote it), perhaps they could have you as their featured gin for that week/month, or even mention your Award on their Gin Menu? Not every stockist will be willing, but we've seen all of the above many times and it's great way for the bar/venue to sell more of your gin and engage their customers.
- Distributors / Importers: If you have a distributor and/or importers, ensure that they have all the information they need to spread the word about your Award and use to increase sales. Can they add your Award to their Pitch Deck or website? And of course, if you are looking for a distributor and/or importer, you Awards success an ideal opportunity to grab their attention and start a conversation.
Marketing Collateral Additions:
Display and promote your Award on:
- Brand Decks & Printed Materials
- Your Website (and any other website that features your gin)
- Email Signature
"This year we really got a lot of press coverage of the Awards we received and the effect on our recognition and sales was very positive." - Bostjan Marusic, Broken Bones Gin
Gain Valuable Press & Media Coverage
- Get it in the Press: Coverage of The Gin Guide Awards has ranged from local magazines and radio through to national newspapers and TV. Send a Press Release (you're welcome to use content from the one below) or ideally individually contact your local media (it is worth spending some time to research as many as possible), including:
- Local Newspapers - request a feature, ask for an interview or offer quotes/comments
- Local TV & Radio - ask for a news feature or can you go on to be interviewed live?
- Local Lifestyle and Food & Drink Publications
- Local Gin and Food & Drink Influencers / Writers
- Local Newspapers - request a feature, ask for an interview or offer quotes/comments
| TGGA 2024 - Press Release |
