What did you do before creating Bosque Gin?
After finishing my business administration studies, in 2010, 13 years ago, I started my first business in the on-premise and beverage industry with one of my current partners. Temple is today one of the largest craft beer and bar chains in Argentina with almost 40 locations, one in the US and planning openings in Europe and Latin America for the next year. We have always liked the entertainment and beverage industry, we follow global trends and think about making premium brands with global reach.
We started with beer in 2010, then got into the world of gin in 2019, with BOSQUE, and recently launched our vermouth on the market. We have plans to launch a super premium vodka for next year. Always with the idea of making premium brands, we inadvertently became a beverage company.
What made you decide to create Bosque Gin, and what's the inspiration behind it?
Creating our own gin was a decision that was made for several reasons. On the one hand, being in the on trade and beverages, we are a group that is constantly reading and observing trends and behaviors in our market globally. On the other hand, gin is probably our favorite drink after beer. Finally, we always wanted to make a brand that is recognized and valued worldwide. We saw here the opportunity to unite all this in the creation of a new brand.
When we decided to create our own gin, we set out to make a global and aspirational brand. A brand that conveys a lifestyle, a strong essence, a purpose. We have a very strong sentimental bond with our Patagonia, we have lived it since we were very young, we really like the mountains and the landscapes of our south. In addition, Patagonia is a place recognized and visited by many world travelers, it is one of the most incredible paradises on the planet. And finally, the purpose. We have always been linked to the triple positive impact and sustainability in our businesses. Bosque gave us the opportunity to create something beautiful and with a genuine purpose from the beginning. That is why it is a brand that has a positive social and environmental impact at its core.
What is the meaning and story behind the Bosque Gin name?
The word Forest is the best conjunction between our Patagonia and our mission to take care of the nature of our planet. Bosque means forest in Spanish.
Can you tell us more about your distillery, still and distillation process?
It took us almost a year of testing and experimentation to arrive at our recipe, having tried many ingredients and combinations in the process. We choose a not so usual or common process, which is cold maceration. We make a macerate of 8 Botanicals: Wild Patagonian Juniper, Coriander, Cardamom, Lemon Verbena, Orange Blossom, Cloves, Grapefruit Peel, Lemon Peel. The botanicals are previously macerated in a composition of alcohol and water, at room temperature. This maceration is maintained for 48 hours, so that the essential oils of the botanicals are extracted and diluted together with the composition of alcohol and water.
Being a "cold" process and not exposing the ingredients in the still to steam and high temperatures, the way in which the botanicals release their essential oils is much more subtle. After 48 hours. This macerate is filtered, the solid matter is discarded and the liquid goes to the still for distillation. It is a process that requires more time and patience. It is more expensive than a steam basket oil extraction process, but it gives us subtle aromas and flavors that we love.
Is it possible to visit your distillery?
Currently the distillery is not designed and prepared to receive clients or create an experience around gin. It is a productive unit, focused on processes. However, we have plans in the next few years to build a boutique distillery surrounded by nature, between forests and lakes, in our Patagonia, in order to generate a multi-sensory experience. We are even dreaming of it being a tourist and gastronomic experience that includes spaces where you can sleep and spend incredible moments in nature.
What is your ambition for Bosque Gin in the years to come?
In the last year we have made great strides, reaching more than 15 markets on different continents. For this and next year we have set ourselves very challenging objectives, but they motivate us in our vision of being one of the most recognised premium gin brands in the world.
We are starting operations in the US, UK, Spain, Brazil and Mexico, as the most important markets. We are planning a stronger landing in Europe, with plans for our own distillery on the continent to be able to supply and work closer to our distributors and strategic partners. We are looking for strategic partners in all these markets to make the leap in distribution and positioning.
What are your favourite ways to drink your gins?
Maybe it's not very original, but I think a Gin & Tonic with a neutral tonic is a great drink for Bosque Gin (and our RTD G&T just scored 95 in the IWSC). But personally, I prefer it two servings: our Alta Montaña Gin in a good dry Martini and our Nativo Gin in a classic Negroni.
Desert Island Gins: Which 3 gins would you take with you and why?
I am going to name 3 brands that I choose a partially for taste and but also for admiration of the concept and the brand. It is very difficult for me to separate the brand and the design from the liquid contained in the bottle.
What's next for you and Bosque Gin - any exciting plans?
We are thinking about some innovations and launches for this second semester, but they are still in the experimentation phase. At the business level we are very focused on our global expansion. Increasing our presence and taking the Bosque experience to the UK and the rest of Europe is one of our main goals.
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