What did you do before creating Bullards Gin? When I was a young lad I worked for the Norwich Brewery and actually worked on the Bullards brand which was originally established in 1837. I then went on to set up a marketing agency which I sold and I thought I would retire, but the opportunity arose to acquire the old Bullards brand and I simply couldn't resist! What made you decide to create the distillery, and what's the inspiration behind your gins? The Bullards name is synonymous with the brewing history of Norwich and after reviving the brand I decided to focus on the handcrafted production of gin and creating Norwich's first distillery in over 150 years. We wanted to make each gin unique and were the first to use Tonka Beans in the distillation process and they are in our London Dry. Our Strawberry and Black Pepper Gin is entirely natural, with no artificial colours or additives, in fact - there is a punnet of strawberries in each bottle! Then there is our Old Tom Gin which is distilled with Mango and Norfolk Honey.
Can you tell us more about the Bullards Distillery? Our distillery in the city centre houses a 600L copper still in the iconic beautiful glass fronted Crystal House building on Cattle Market St which was built in 1862. What can visitors expect from your Gin Experiences and Masterclasses? We are in the unique position of having Gin Shop & Tasting Rooms open across five locations in Norwich and London. Customers can visit us for a free gin tasting and chat to our knowledgeable ambassadors about serves and mixology. We also run Gin Experiences from our Chantry Place store in Norwich where you can learn about the history of gin and the Bullards name, taste our gins and learn about their unique botanicals. Our Masterclasses are held in our Covent Garden store – here you will also create some mixology magic and learn how to make a cocktail – we want our customers to know how to drink our delicious gins and our experiences make that happen.
Can you tell us more about the Bullards Distillery? Our distillery in the city centre houses a 600L copper still in the iconic beautiful glass fronted Crystal House building on Cattle Market St which was built in 1862. What can visitors expect from your Gin Experiences and Masterclasses? We are in the unique position of having Gin Shop & Tasting Rooms open across five locations in Norwich and London. Customers can visit us for a free gin tasting and chat to our knowledgeable ambassadors about serves and mixology. We also run Gin Experiences from our Chantry Place store in Norwich where you can learn about the history of gin and the Bullards name, taste our gins and learn about their unique botanicals. Our Masterclasses are held in our Covent Garden store – here you will also create some mixology magic and learn how to make a cocktail – we want our customers to know how to drink our delicious gins and our experiences make that happen. What have been the biggest achievements and challenges so far? I think my high points are winning Distillery of the Year in The Gin Guide Awards 2019 and World's Best London Dry Gin at the World Gin Awards in 2017. My biggest challenge has probably been adapting my business skill set to fit the requirements of an artisan beverage producer. We introduced our award-winning Eco-Refill Pouches last year and we’re really proud of how this is helping Bullards become a truly sustainable brand. With less waste in production and transportation, our customers really engage with our Reuse, Refill, Recycle message and this is an achievement we want to keep building on.
How would you describe Bullards Gin in 3 words?
Sustainable, unique, luxurious. What is your favourite serving of one of your gins? For me personally, it’s the Old Tom gin neat on the rocks. What gins would you always have on your gin shelf (other than Bullards of course!)? Currently, I am huge fan of Harris Gin. I also love Genever which I drink when I visit Holland. What's next for Bullards Gin - any exciting plans? We plan to expand our successful retail concept – it’s so important that our customers can engage with our brand, come into store and taste how good Bullards gins are. We will also be pushing our sustainability mission in the next few months, developing all areas of our production processes to meet sustainability targets. And look out for new merchandise and special projects in the pipeline, an exciting time for Bullards! Also Read...
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