What did you do before creating Gin 1689?
I was working for Vodafone and afterwards in advertising, so a bit different then launching a gin brand!
What made you decide to create Gin 1689?
My brother has a chocolate factory in Holland and I really enjoyed the fact that he was making a product which you can actual see, hold and eat. That inspired me to make my own product. I am very passionate about beer and gin, and after reading the story of William of Orange who started the whole gin craze in the UK I knew I wanted to launch gin.
What's the story behind the Gin 1689 name?
In 1689 the Dutch king William of Orange became king of England and made gin popular with the British population. This was the moment the gin craze started.
Can you tells us more about the recipe and distillery?
My goal was to find the authentic recipe and bring it back to market. It took me 18 months before I found the authentic recipe in the British Library and now I had to find a distillery that had enough experience to make this gin. After a search, I found Herman Jansen Beverages in Schiedam (near Rotterdam) which has always been the home of distilleries in Holland. Herman Jansen was founded in 1777, so I knew with their experience they know how to bring back the authentic gin.
What has been your biggest achievement so far?
The biggest achievement for Gin 1689 is to be “Gin of the Month” with the Craft Gin Club in October (2019). That really kick-started our brand name and sales in the UK.
What has been the biggest challenge so far?
The biggest challenge is that there are so many gin brands in the market, so competition is fierce. Therefore, it’s important to stick to your story, quality and drive.
How would you describe Gin 1689 in one sentence?
Bringing back the gin from when it all started three centuries ago!
What's your favourite way to drink your gin?
I am a G&T drinker, so my perfect serve is with Indian Tonic or Mediterranean Tonic. As a garnish I prefer a raspberry or strawberry.
What gins would you always have on your gin shelf?
Mostly Gin 1689! And I like Copperhead Gin as well.
What's next for Gin 1689 - any exciting plans?
This summer we launched the first Dutch Pink Gin which is available now in the UK and NL, and our plan is to launch this in other markets as well.