**** PRESS RELEASE FROM BULLARDS ****
Luxury sustainable British gin brand, Bullards, launches Pineapple, Ginger and Lime Gin to Celebrate New Flagship Covent Garden Site Opening
Created specially to coincide with the opening of its new flagship Covent Garden store, which opens on 28 Henrietta Street London WC2 this May, this exotic fruit has a long history with Covent Garden market.
Dating back to the 17th century - when Covent Garden became London's most prominent fruit and vegetable market - pineapples were a popular symbol of prosperity. To grow the tropical fruit in the temperamental British weather, you had to be wealthy enough to own a heated greenhouse. The pineapple became the symbol of hospitality and gracious hosting and was adopted as the emblem of the high-end market when the piazza was rebuilt in the 19th century. To this day, as you walk through Covent Garden, you will notice a striking pineapple theme amongst the walls, doorways and lamp fittings of the Apple and Jubilee Markets.
A New Flagship Site for Bullards:
Bullards welcomes a new flagship gin shop and tasting room at 28 Henrietta Street, Covent Garden WC2 this month, following the move from former Covent Garden shop in the piazza. The larger flagship site remains as a joint initiative with Bullard’s partner Double Dutch tonics and continues to offer drop-in gin sensory experiences.
Visitors can drop in to chat to Bullards gin experts and browse and taste the exciting range of British gins all with sustainability at their heart. In addition, a number of bookable masterclasses are on offer ideal for groups of gin lovers wanting to try something new and create unique gin-based cocktails.
Bullards Pineapple, Ginger & Lime – your new favourite summer tipple:
Bullards pineapple gin is a decadent harmony of flavours, combining juicy roasted pineapple with feisty ginger warmth and citrusy lime leaf. Allow your taste buds to transport you to tropical climates with this unique gin for the UK market.
Bullards Pineapple, Ginger & Lime gin is steeped in tradition and will guarantee to bring something totally tropical and never tasted before to the UK gin category this spring.
Bullards owner Russell Evans says; ‘We are thrilled to launch our latest gin to add to our portfolio of sustainable independent spirits. We’ve chosen pineapple as our base due to its rich history with Covent Garden to coincide with our new shop opening this month on 28 Henrietta Street.”
Committed To Sustainability:
The new gin offering will also be available in Bullards Eco-Pouches, so you can refill your bottle for life. The brand continues to make big sustainability strides with their Eco-Refill Pouches, helping to fulfil their sustainability mission to reduce their carbon footprint and help to reduce waste.
The new 70cl pineapple gin will be exclusively available to purchase on the Bullards website, and in it Norwich and Covent Garden (from 9th May) sites, retailing at £40 a bottle. https://bullardsspirits.co.uk/
Bullards Pineapple, Ginger & Lime - Tasting Notes:
Smooth, crisp and indulgently aromatic, this latest addition to the Bullards portfolio delivers an initial hint of ginger and juniper, followed by soft roasted pineapple and a burst of citrusy lime leaf to finish.
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