**** PRESS RELEASE FROM THE GREEN ROOM **** Multi-awarding winning Green Room Distillery was started in 2020 by two friends from the world of theatre, when Covid hit and stage doors closed. Its unique, premium small batch spirits include their signature Theatre Dry Gin, Houselight Dry Gin, Flyman's Strength Gin, aged Encore Sloe Gin, the world’s first peated dry gin - Smoke & Mirrors, and finally their sustainable Revival Vodka. They are all distilled, hand-filled, labeled and finished with a wax seal, ‘behind the scenes' in London. The distillery is run by two professionals who usually work behind the scenes, so they’re keeping it that way when making their spirit.
Green Room have launched their new bottles and labels to reflect the evolution of the brand… the bottle reflecting a room itself, with the plan of the theatre on the inside of the wrap around label, revealed and made clearer with every drink poured. They have retained their wax-finish and colours as a nod to their original branding. And much like the front label of the original bottle, the new label retains the key wording and the cross-section of one of their favourite theatres… which remains a closely guarded secret as to which one. Duncan McLean, co-founder and distiller says “I am so incredibly proud of our new bottle. Each expression tells a story, and even as a complete range, each bottle retains its own bolder identity. When we first started during Covid, we never thought we’d still be going a year later, let alone almost four years to the day of our first distillation. The first bottle, label and branding was designed in a matter of hours, as a means to an end, one we were always proud of, but we knew we could always take it to the next step. And a chance meeting at Imbibe introduced us to the Bold Inc team, led us to a fantastic design process, through many different iterations, finishing at today’s release." The new bottle and labels were designed alongside the team at Bold.Inc (James Gardner, Sophie Loya and Jonas Christensen), Vetro Elite and James Rowe at Label Apeel. The Green Room Distillery is extremely proud to have partnered with the technical entertainment charity, BACKUP. For every bottle of gin, vodka or sloe gin that we sell, Green Room will be donating £1 to Backup. You Might Also Like...
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