Henstone Distillery Re-brand - June 2019
*Press Release from Henstone Distillery*
Henstone Distillery are excited to reveal a brand new look just in time for Imbibe Live. The
Shropshire distillery have only been producing spirits for eighteen months, but felt that they needed
the brand change to better reflect their story, ethos and themselves. The distillery was conceived in
2016 by four friends and their mutual yearning to create sensational “top-shelf” spirits. They
approached Pocket Rocket Creative after being hugely impressed with PRC’s portfolio, which
includes a long list of established spirit brands.
Alexandra Toller, one of the four co-founders and directors of Henstone, produced a couple of
pieces of artwork that are now incorporated into the new design. Alexandra along with her husband
Chris and their partners, Shane and Alison Parr, aim to create the best quality products for people
who, like themselves, enjoy sophisticated, classic spirits, but with a small batch twist.
The new branding hints towards the rustic elements of the rurally based team, but also celebrates
the quality of small batch products. The muted colour scheme appeals to the sophisticated drinkers
that Henstone are aiming for, whilst looking fresh and contemporary.