KEEPR's artisan spirits celebrates its heritage with new bee-themed bottle design
KEEPR’s honey-infused artisan spirits has unveiled a striking new bottle design and branding, encapsulating the brand’s natural connection to British bee conservation, beekeeping, and provenance, asserting its premium production credentials and positioning.
Launching officially on 3rd March, the new brand identity and contemporary bee-themed bottle design will appeal to environmentally aware, on-trend consumers with an eye on sustainability, keen to support local businesses and British brands.
Made from 50 per cent recycled glass, the new lighter weight bottle celebrates honeybees, British beekeeping and the brand’s infusion of 100 per cent pure British honey in its spirits, incorporating elements of the hexagonal honeycomb pattern, a unique bee-themed tapered shape reflecting the tail of a honeybee, and intricate bee imagery on the bottle stopper and label.
Distilled, produced, and distributed by The British Honey Company, the KEEPR’s range features five premium, honey-infused craft spirits, including a classic London Dry, two fruit-infused gins, a bourbon and a spiced rum. The range will also benefit from a new price point to reflect the premium, yet accessible positioning.
Stuart Fritz, Commercial Director at KEEPR’s, says: “Our new bottle is a visual celebration of our natural heartland; KEEPR’s’ connection to nature and the passion we have for our craft go hand in hand. The result is a premium, beautifully executed range of premium spirits that will appeal to bartenders, buyers, and consumers.
“We have worked hard to ensure the new KEEPR’s branding, bottle design and product positioning reflect our core values and their premium place in the category. The shape, look and feel, and colours have been selected carefully to represent the natural ingredients. Furthermore the eco-friendly elements in the new labeling and packaging include sustainable materials such as recycled paper stock for the label and 50 per cent recycled glass in a lightened bottle.
“Our products are inextricably linked to the natural environment and our beekeeping heritage. Local beekeepers work hard to care for the bees that produce our honey and in turn, this support has a positive impact on the sustainability of British bees.
“We’re confident the new bottle and branding will be well received, will stand out on shelf, and help generate appeal among younger, environmentally aware shoppers with a ‘think before you buy’ mentality.
“KEEPR’s products are perfect for gifting, and for enjoying premium drinks and cocktails at home or in a hospitality setting. We know consumers are prepared to pay more for quality and are seeking out products with clear provenance and purpose to elevate their drinking experience.’
“As a business, we are taking action to reduce our environmental impact and this activity is part of our strategy to minimise our carbon footprint and to make more purposeful connections through our brands that have ties to nature conservation. Our heartland is the Home Counties – some of the most beautiful countryside in England – and it’s our responsibility to give back more than we take wherever possible.”
Championing British beekeeping is at the heart of KEEPR’s honey infused spirits – they all include 100 per cent pure British honey sourced from hives across the UK. All the honey is fully traceable and regularly tested to ensure provenance.
The new design will feature on all KEEPR’s bottles from 3rd March, available to multiple and independent retailers, speciality food stores, wine bars, pubs and restaurants and hospitality venues. The relaunch is supported by wider marketing activity, collaborations and a social media campaign.
KEEPR’s spirits 70cl bottles retail at the new RRP of £34.
Find out more about the KEEPR’s Gin range and the full portfolio of products: www.keeprs.co.uk