 *** PRESS RELEASE FROM PROCERA ***
PROCERA RELEASES NEW 2022 VINTAGES OF ITS AWARD-WINNING GINS, USING FRESH AFRICAN JUNIPER THAT SHOWCASES THE DISTINCTIVE TERROIR OF THE KENYAN HIGHLANDS Trailblazing Kenyan gin distiller Procera has announced the latest annual vintage release of its acclaimed Red Dot and Green Dot Gins. Distilled in the capital of Nairobi, both gins are unique in using fresh juniperus procera harvested nearby in the Kenyan Highlands. Procera is currently the only gin currently using this indigenous African juniper species, and one of the very few distilleries in the world to distil fresh juniper, as opposed to using a dried form of the fruit. Procera’s gins are also unique in being released as vintage expressions, which showcases the terroir of the area as well as the subtle variations the climatic conditions have on the fresh juniper and other African botanicals used to make its gins. The 2022 vintages follow the highly successful releases of its hero bottlings in 2021, with both the previous year’s receiving a gold medal at the prestigious San Francisco Spirits Awards. The Nairobi-based brand will release just 300 bottles of each gin to the UK market in October, meaning these spirits are sure to be in high demand. A price tag of £95 and £115 respectively reflect their ultra-premium positioning but also make them an affordable luxury purchase for both spirits collectors and home bartenders eager to investigate a completely unique African spirit. Through its use of fresh African juniper as well as an assortment of other African botanicals, Procera’s gins offer an earthy, nutty yet bright flavour profile, truly representative of its terroir and birthplace. No two years of this small-production gin will be the same, creating liquid vintage releases reflective of their harvest. Procera comes in an unforgettable hand-blown bottle, crafted by the incredible team at Kitengela Hot Glass, while the striking wood stoppers are hand carved by more of Kenya’s finest artisans. The brand’s Red Dot and Green Dot releases differ markedly in style, with Red Dot showcasing a distinctive spicy profile thanks to the use of five African pepper botanicals, making it a favourite with home bartenders looking to experiment with punchy gin-based cocktails. Green Dot, meanwhile, is unique in being a ‘one-botanical’ gin which uses components solely from one tree, including juniper berries, toasted wood and tree foliage. This represents what can be described as the ultimate expression of the juniperus procera tree in liquid form, and is a completely unique concept in gin distilling. Sustainability is of utmost importance to Procera. The distillery has planted 15,000 Procera trees in the Kenyan Highlands since launch, utilises only recycled glass, and collaborates closely with local farmers and artisans, building long term partnerships which benefit communities and create employment. Through careful environmental stewardship and a commitment to social sustainability, the Procera team is committed to creating an equitable supply chain in Kenya, both for themselves and for up-and-coming distillers in the region, whilst continuing research into the juniperus procera tree and in the biodiversity of the local area.
Comments are closed.
|
