**** PRESS RELEASE FROM SKY WAVE GIN **** The New Alcohol Free Sky Wave Zero
Overview Introducing our new adventure, Sky Wave Zero, an alcohol-free spirit distilled with the same innovation and passion you’ve come to expect from the premium spirits Sky Wave Gin range. This distilled botanical expression is the perfect alcohol-free alternative to a gin with a tonic. The deliciously intriguing drink has been developed over eighteen months by our Master Distiller, Andrew Parsons, using the same expertise which garnered Sky Wave Gin the title of The World’s Best Contemporary Gin awarded by The World Gin Awards. He spent a considerable time, and many late nights, exploring a range of tastes and creating many trial versions on his two litre developmental still, Tilly, before crafting the final recipe. It was this iteration, to be known as Sky Wave Zero, that delivered the complexity he wished for. He said, “We know that there are times when you want to enjoy the experience of drinking a gin and tonic but you don’t want the alcohol. I worked hard to create a great tasting premium alcohol free alternative to sit alongside our existing range. I selected high quality ingredients including three citruses and fresh ginger to create a journey through zesty bursts with hints of savoury and sweetness culminating in a twist of warmth.” Sky Wave Zero is light yet complex. It transports drinkers to a Mediterranean citrus grove on a balmy afternoon. Imagine sitting in the dappled shade of an ancient fruit tree, with the gentle rhythmic soundscape of cicadas reflecting the summer heat as you sip a cool, refreshing drink. The release of Sky Wave Zero coincides with the prediction that low & no drinks are set to accelerate over the coming years, according to the drinks market analysts, IWSR. It predicts that consumption will increase by a third by 2026, exceeding earlier growth rates. Over one quarter (29%) of alcohol drinkers now also semi-regularly (‘often’ or ‘sometimes’) drink alcohol alternatives, new research by YouGov has revealed. For the fifth year in a row, the main reasons given for drinking low & no alcohol are safe driving from social events and taking part in social events without drinking to excess. Matt Lambert, CEO, The Portman Group, said, “The variety and availability of low & no alcoholic drinks has never been stronger, reflecting a huge increase in consumer popularity.” Twenty something drinkers are clearly planning to reduce their intake of alcohol after the hashtag #AlcoholFree amassed 1.5 billion views on the social media platform TikTok. Upmarket, grocery chain Waitrose, popular with Generation X, reported a 31% increase in low & no sales in the week up to December 30, 2022 – a 50% increase on 2020. Taste Profile Sky Wave Zero delivers the familiar juniper and citrus burst Sky Wave Gin drinkers love to savour, but without any of the alcohol. Instantly lemony on the nose, the palate has discernible juniper melded with other, carefully curated, botanicals before the citrus kicks in with a hint of spice. The Perfect Serve
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