Can you tell us more about the distillery and your distillation process?
The distillery is more of a serious workplace than a show pony for now, but we have never regretted starting out with the incomparable Mueller still equipped with the AroMat column. It is one of the four cornerstones of Procera's quality, along with our use of freshly harvested indigenous procera berries which are used green (never dried like most other gin producers are obliged to use), and our unique distillation process uses our bespoke "pillow case" technique. This method allows us to extract only the brightest, nuanced flavours from the botanicals during a long warm maceration, and as we never stew the botanicals in the pot for hours on end we avoid heavy, dense oily elements. The end result is a clan of gins that are fresh, bright and unique. However, the true heart of Procera remains the indigenous procera berries grown at altitude right on our doorstep.
What have been your biggest achievements and challenges so far?
It is always gratifying when your babies achieve competition success at a prestigious spirits competition, which happened at 2021's San Francisco Awards with our special 5 gold medal haul. Other UK achievements include being served in some of London's top bars (Dukes, The Connaught & Claridges, to name but a few) and more recently securing prestigious retail listings with Harvey Nichols, Selfridges, Berry Brothers, Amathus & Jeroboams. As far as challenges are concerned, the main one at present is being able to keep up with global demand. Our distilling and bottling capabilities are still both very limited. It's a good problem to have!
How would you describe Procera Gin in 3 words?
African, luxurious, unique.
What's your favourite way to drink Procera Blue Dot Gin?
For our flagship expression Procera Blue Dot, we recommend serving in a dry martini with just a rinse of dry vermouth. We think Procera also makes a killer Dirty Martini, using Procera's bespoke Botanical Salt, which comes in a separate sachet with every bottle. We also love our Procera G&T serve, 3:1, which really comes to life with a sprinkling of Botanical Salt. We personally also enjoy sipping Procera neat over ice!
Which gins would you always have on your gin shelf (other than your own of course!)?
From the UK, Hepple Gin; from France, Citadelle; and from South Africa, Autograph Gin. All excellent examples.
What's next for you and Procera Gin - any exciting plans?
Absolutely! We are constantly planning and never rest still! Next up in 2023 will be the imminent release of our 2023 Vintage Limited Edition Red Dot & Green Dot expressions. Both with only 300 bottles of each allocated to the UK, and offer incredibly interesting twists on Procera.
Red Dot "Negroni Gin" and is made up of 18 botanicals and is bottled at a higher strength of 51%. We’ve dialled up the proportion of African peppers used for our 2023 vintage, resulting in an even spicier and intense gin which more than holds its own when used in cocktails.
Green Dot represents our unique single-tree gin, using only juniper and botanicals solely sourced from the Juniperus Procera tree. For our second ever release of this expression we have increased the proportion of tree foliage, which has imparted an additional dimension of complexity.
Finally, we will be launching our 2023 Vintage of Blue Dot later in the year. All three 2023 expressions benefit from an exceptional juniper harvest, and were made using even fresher (and more flavourful) Procera berries than ever before.
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