Can you tell us more about the distillery and your distillation process?
The distillery is more of a serious workplace than a show pony for now, but we have never regretted starting out with the incomparable Mueller still equipped with the AroMat column. It is one of the four cornerstones of Procera's quality, along with our use of freshly harvested indigenous procera berries which are used green (never dried like most other gin producers are obliged to use), and our unique distillation process uses our bespoke "pillow case" technique. This method allows us to extract only the brightest, nuanced flavours from the botanicals during a long warm maceration, and as we never stew the botanicals in the pot for hours on end we avoid heavy, dense oily elements. The end result is a clan of gins that are fresh, bright and unique. However, the true heart of Procera remains the indigenous procera berries grown at altitude right on our doorstep.
What have been your biggest achievements and challenges so far?
It is always gratifying when your babies achieve competition success at a prestigious spirits competition, which happened at this year's San Francisco Awards with our special 5 gold medal haul. Other UK achievements include being served in some of London's top bars (Dukes, The Connaught & Claridges, to name but a few) and more recently securing a nationwide listing with luxury retailer Harvey Nichols. As far as challenges are concerned, the main one at present is being able to keep up with global demand. Our distilling and bottling capabilities are still both very limited. It's a good problem to have!
How would you describe Procera Gin in 3 words?
African, luxurious, unique.
What's your favourite way to drink Procera Blue Dot Gin?
For our flagship expression Procera Blue Dot, we recommend serving in a dry martini with just a rinse of dry vermouth. We think Procera also makes a killer Dirty Martini, using Procera's bespoke Botanical Salt, which comes in a separate sachet with every bottle. We also love our Procera G&T serve, 3:1, which really comes to life with a sprinkling of Botanical Salt. We personally also enjoy sipping Procera neat over ice!
Which gins would you always have on your gin shelf (other than your own of course!)?
From the UK, Hepple Gin; from France, Citadelle; and from South African, Autograph Gin. All excellent examples.
What's next for you and Procera Gin - any exciting plans?
Absolutely! We are constantly planning and never rest still! Next up in 2021 will be the release of our Vintage Limited Edition Red Dot & Green Dot expressions. Both will be super-limited and offer interesting twists on Procera. Red Dot will represent our "Negroni Gin" and is made up of 18 botanicals and will be bottled at a higher strength of 51%. Green Dot is a bit of secret at the moment, but all will be revealed soon!
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