What did you do before creating Pembrokeshire Gin Co and Tenby Dry Gin?
Before starting Pembrokeshire Gin Co. in 2018, I had (and still do have) a speciality spirit shop in Tenby called The Cranny, where we sell various premium and exclusive brands, as well as having and a bar and hosting daily tasting sessions.
What made you decide to create your gin?
With the consumer and trade knowledge gained from having The Cranny, it seemed like the perfect next step to create our own gin. I felt that because I worked in the industry already, I knew the market very well, and was able to create a unique brand and flavour profile.
What's the inspiration behind it?
The inspiration behind the brand, and the liquid, is the beautiful coastal surroundings in our home town of Tenby. Our logo depicts the famous lifeboat station and one of our main botanicals is Rosemary, also known as ‘Rosemarinus’, ‘Dew of the sea’, due to it growing wild around the coastline.
Can you tell us about the distillation process and botanicals?
Whilst we don’t currently have our own distillery (maybe one day!), we work very closely with In The Welsh Wind Distillery in Cardigan, who have made our gin dreams a reality, by helping us create our desired flavour profile. Every batch is craft distilled in their copper pot stills, Afanc & Meredith, in order to control and supply a gin of exclusive quality.
What have been the biggest challenges so far?
I think the biggest challenge is standing out from other gins, and brands, as it is such a competitive market, but I’d like to think I have managed this, with our unique flavour profile, bottle design and branding.
What have been the biggest achievements so far?
There have been so many achievements for us in our first two years. Last year, we were awarded a Bronze Medal by the IWSC, as well as being finalists for the Drinks Innovation Award in London. By far though, 2020 has been an amazing year with the addition of more Awards, and of course, most importantly being named ‘Best in Wales 2020’ by The Gin Guide Awards, as well as being highly commended in the London Dry Gin and Contemporary Gin categories.
How would you describe Tenby Dry Gin in 3 words?
Flavoursome, herbaceous and unique.
What's your favourite way to drink your gin?
Our Signature Serve is with Fever-Tree Naturally Light tonic, which is delicious, but I am currently drinking it with Fever-Tree Blood Orange Soda – which is a perfect summer drink, really refreshing, and it also brings out the savoury character of the rosemary.
Which gins would you always have on your gin shelf?
My number one favourite gin ever (apart from mine of course!), is Da Mhile Seaweed Gin, I always have a bottle of this, and it is definitely my go-to gin! I also always have a bottle of Gin Ting, and Nelson's Timur Gin on my shelf too (I have a very diverse palette!).
What's next for Pembrokeshire Gin Co - any exciting plans?
I have lots of exciting plans for the future, including new routes to market once the world is a little more normal again, but for now, I am concentrating on building on our already loyal customer base, and promoting our ‘Best in Wales 2020’ Award!
Buy Tenby Dry Gin: