What did you do before creating Piero Dry Gin?
I was and I am an International Sales Manager working for a Italian company manufacturing Optical Technologies.
What made you decide to create your gin, and what's the inspiration behind it?
It was one night in May 2008 while walking through the Gran Via of Madrid when my attention was attracted by the blue lights and the minimalist style of a cocktail bar. I was in Madrid for one of many business trips. I walked in, took a seat at the bar and admired the bartender preparing a drink with dedication and creativity. That night I tried my first 'Premium Gin & Tonic. That experience changed my life. Since then on every business trip there has been a new gin bar to discover and a new gin bottle to take home.
I was then intent on creating a unique gin. Repeated tests and experiments with dozens of different plants followed and then the search for the ideal distiller in Italy.
What's the distillery like and can you tell us about the distillation process and/or botanicals?
My production partner is a small and historic distillery in Abruzzo (in central/south Italy) that has specialised in liqueurs and spirits for two centuries. It is a classic London Dry distillation with only 6 botanicals - juniper, marjoram, orange, ginger, cardamom and one secret botanical.
All ingredients are dosed and mixed to be placed in a hydro alcoholic infusion at about 60 degrees in a special distillation tank equipped with a basket to contain the botanicals. After roughly 2 days, a distillation is carried out. The finished product is left to rest then filtered and packaged.
What have been the biggest challenges and achievements so far?
Every day has been challenging from the start - the right recipe, the distillery, the packaging, the strategy, the first sale.
How would you describe Piero Dry Gin in 3 words?
Balanced, smooth and elegant.
What's your favourite way to drink your gin?
Gin & Tonic.
Which gins would you always have on your gin shelf?
Brooklyn Gin, Sipsmith Gin, KI NO BI Gin.
What's next for Piero Dry Gin - any exciting plans?
Sales, sales and sales! I would like to achieve sales of 10,000 units annually and then Piero Dry Gin will be my full time job.