What did you do before creating your gin/distillery?
Before I started with Welsh Witch I was doing a pop-up Prosecco bar hire, which I still do now. That was always a side line, as I am a teacher in a private academy of Beauty, Holistics and Hair.
What made you decide to create your gin and what's the inspiration behind it?
I'm a gin lover and overall premium / small local brand enthusiast, and I once was at a wedding with our Prosecco bar where their wedding theme was gin. Each table had a different bottle of gin with the perfect serve tonics for them. We'd already sold 100 litres of Prosecco and when the full bar opened up after the speeches we couldn’t keep up with the gin madness! So I decided to create my own gin for the bar. I wanted to create more than a gin, I wanted to create a brand - a striking, new brand that would spark interest. I decided to combine my passions, Wales and all things witchy. I wasn’t sure how I would execute this until one day I was travelling home and heard the live version of Fleetwood Mac's 'Rhiannon', and Stevie Nicks introduces the song by saying, “This one is about a Welsh Witch”. From there Welsh Witch Gin was born.
Can you tell us more about your distillery & distillation processs?
The distillery is a very cosy witch’s coven. One side of the room has our botanicals, our still (that we call our cauldron!) and our bottling area. Down the other side is where we usually do our photoshoots for our products and pack all your lovely orders. The ceiling showcases beautiful bohemian tapestry and it is where I hung my broom. The walls are a very deep orange, giving the room a very calm, warm feel. However, for me it is about the energy you feel from a room and not so much about the aesthetics; I feel so happy when I am there.
What have been the biggest challenges and achievements so far?
This may sound a cliché, but so far this journey is still at the very beginning for me and I am loving every moment. My biggest challenge has been building the brand during the pandemic, and also the delivery of bottles from Europe after we left the EU.
How would you describe Welsh Witch Gin in 3 words?
Exciting, refreshing, versatile.
What's your favourite way to drink your gin?
Lots of ice, in a large glass, Fever-Tree Mediterranean tonic, a citrus garnish, good company and good music.
Which gins would you always have on your gin shelf (other than your own of course!)?
Defiance Gin and Pembrokeshire Gin have to be amongst my faves…
What's next? Any exciting plans?
I have a few exciting projects on the go at the moment and I cannot wait to share them with everyone, but for now they are off limits!