Ginterior by Xedequa - Meet the Makers
What did you do before launching Xedequa and creating Ginterior Old Tom Gin?
Before starting our Spirits Company, we ran leisure businesses - however, due to the pandemic outbreaks this drastically reduced their operations.
What made you decide to create your gin/distillery, and what's the inspiration behind your gin?
Covid lockdown gave us the hint to push on with the project which had already been in our minds for a while. We started thinking about becoming a spirits producer some years ago while handcrafting homemade spirits. Therefore, we started studying markets, trends, companies and histories to be able to immediately compete in the market with a Premium, game-changing spirit, appreciable all over the world for its quality and versatility. And we started with Ginterior, the Premium Old Tom Gin of Trieste FVG Italy. We like to say it is a modern spirit with a vintage soul.
Can you tell us more about the distillery you work with?
Xedequa’s neologism means “Equal Presence”, as we try to represent the entire FVG region in an equal and balanced way - developing quality, handcrafted drinks designed to enhance characteristic flavors and tastes that define the land itself. To do so, we collaborated with a highly reputable, niche producer and spirit master to develop our unique recipe. We continue to explore ways to enhance the flavors and overall Ginterior experience.
Can you tell us more about the distillation process and botanicals?
The main narrative of our spirit’s story emphasizes our commitment to using ingredients from select suppliers and nurseries, which are environmentally responsible while preserving the distinct qualities of the FVG region. We take great pride in the fact that who we are is a direct result of our place of origin. Reflecting Victorian tradition, Ginterior by Xedequa gets its delicacy from a sophisticated combination of various natural botanicals from our territory such as:
What have been the biggest challenges and achievements so far?
Our overall vision for Ginterior by Xedequa is to promote the unique fragrance, palate, and intrigue the Friuli Venezia Giulia (FVG) region has to offer. We are committed, as IO SONO FVG Gold Member (proud FVG system uniting the most eco-friendly, sustainable, and rooted companies of the FVG Region), to use only ingredients from selected suppliers and nurseries, which are environmentally responsible while preserving the distinct qualities of the FVG region. We take great pride in the fact that who we are is a direct result of our place of origin.
I’d say the main challenge is to find the ingredients (not always available) and to reach new markets and channels, even though until now the progress has been evident, enabling us to win important awards all over the world and opening stands that are unexpected for a start-up.
What's your favourite way to drink Ginterior?
Being so versatile, it’s hard to find the best pairing between G&T, Gin Fizz, Basil Smash, Bramble, Tom Collins... see out Instagram for some recipes! Therefore, we surprise in saying: neat, ambient temperature, a shot in place of a grappa or liquor, paired after the coffee with a piece of cake or any sweet.
How would you describe Ginterior Old Tom Gin in 3 words?
Game changer, versatile.
Which gins would you always have on your gin shelf (other than your own of course!)?
With Ginterior being so multi-purpose, our shelf got shortened a lot! However, some musts are Gin Mare and Hendrick's Gin, to name some known brands that are good quality and herbal based.
What's next for you and Xedequa - any exciting plans?
For sure! Follow us on Instagram to find out - we just acted as the Drink Partner to a top class luxury Portuguese furniture supplier - Essential Home and Delightful - at Salone del Mobile Milano; we got showcased as Ampolla d’Oro with Spirito Autoctono at Vinoforum, the biggest wine and spirits exhibhition for Centre and South Italy; we have been the Drink Partner of the VIP Fashion Show “Una Notte Eccellente” in Forte dei Marmi, and more.
Then, new products are ready on the pipeline, new events and new partnerships, new gifts, new awards, new cocktail challenges, new markets. In a nutshell: a melting pot of news!
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Review: Our tasting notes and review of Ginterior.
Buy: Order direct from Xedequa.
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